Mais Mu operates in a market that combines the Healthy Snacks and Supplements segments. According to Grand View Research, these segments represent a global market estimated at USD 85.6 billion.
In Brazil, the functional food market is estimated at BRL 42 billion, according to a 2021 study by The Insight Partners, commissioned by Abenutri and Brasnutri. This market is larger than that of dietary supplements, which stands at BRL 2.6 billion. Both segments are projected to deliver high annual growth rates in the coming years: functional foods are expected to grow at 8.6% per year through 2028, while dietary supplements are projected to expand at 9.4% per year.
Furthermore, according to the Global Consumer Sentiment Survey conducted by the U.S. group WW, 91% of Brazilians are seeking a healthier lifestyle, directly influencing their purchasing and dietary decisions.
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PREÇO DA AÇÃO
INVESTIMENTO MÍNIMO
QTD. MÍNIMA DE AÇÕES
TIPO DE AÇÃO
ABERTURA
VALUATION PRE-MONEY
QTD. DE AÇÕES ATUAL
QTD. DE AÇÕES A EMITIR
CAPITAL SOCIAL À VENDA
R$ 4.131.450,00
Total captado
R$ 4.131.450,00
Total captado
R$ 3.400.000,00
Captação mínima
R$ 5.000.000,00
Captação máxima
R$ 3.400.000,00
Captação mínima
R$ 5.000.000,00
Captação máxima
Mais Mu operates in markets with high growth rates, combining the snacks and sports nutrition segments. These markets are projected to grow at 10.9% annually worldwide and 9.4% annually in Brazil through 2028.
The company has a portfolio of over 60 products aligned with the major Food Macro Trends: snacking, proteins, low sugar, and plant-based. It is the only brand in the segment with a positioning that goes beyond athletes, expanding its potential to reach a broader audience. Today, its products are diversified and cater to complementary consumer profiles. For the brand, it is possible to be healthy without being extreme.
Between 2016 and 2021, Mais Mu experienced an average annual growth rate of 75%. The brand is already present in more than 10,000 points of sale across Brazil and over 500 international points of sale, in Portugal and the United Arab Emirates.
Mais Mu’s strategic growth plan is consistent and supported by investments to expand its points of sale, scale high-turnover categories, and test new products. By 2026, the company expects to increase its revenue by 211% and achieve an EBITDA margin of 9.97%.
Mais Mu is Recognized and Valued by Its Customers
Mais Mu, a 100% Brazilian company, was selected to participate in the 2022 Endeavor Scale Up program, being recognized as one of the country’s leading high-growth companies with strong impact potential. Three of its partners were featured in Forbes Under 30, which highlights the brightest entrepreneurs under 30 who are revolutionizing business.
Its customers are loyal and highly engaged with the brand.
Mais Mu maintains an open and dynamic dialogue on social media, which strengthens proximity, ensures high engagement, and builds a community around the brand.
260k+ followers on Instagram
100k+ contacts in its proprietary database
50k+ subscribers on YouTube
R$ 100.000.000,00
VALUATION PRE-MONEY
R$ 2.000,00
INVESTIMENTO MÍNIMO
Convertible Note
TIPO DE AÇÃO
R$ 10,00
PREÇO DA AÇÃO
Mais Mu’s strategic growth plan is solid and supported by investments to expand its points of sale, scale high-turnover categories, and test new products.
By 2026, the company expects to increase its revenue by 211% and achieve an EBITDA margin of 9.97%.
Between 2016 and 2021, Mais Mu experienced an average annual growth rate of 75%.
By 2026, the company expects to increase its revenue by 211% and achieve an EBITDA margin of 9.97%.
Mais Mu, a 100% Brazilian company, was selected to participate in the 2022 Endeavor Scale Up program, being recognized as one of the country’s leading companies with accelerated growth and high impact potential.
*The information on this page is updated until the closing date of the respective public offering.
